Connect the BoP - BoP Sector Dialogue Information and Communications Technology (ICT)
The Base of the Pyramid (BoP)-Sector Dialogue ICT highlights the potential of Information and Communications Technologies (ICT) to foster sustainable development and enable inclusive business models.
The high availability of mobile phones in developing countries and emerging economies enables people with low-income in developing countries to access innovative products and services. For example, smallholder famers can obtain market prices from distant cities, patients can seek medical advice via mobile apps and consumers can conduct low-cost financial transactions. At the same time, mobile technologies allow companies to broaden their existing business models and enter new markets. The BoP Sector Dialogue ICT provides a platform to discuss the opportunities and challenges that arise for companies from the ICT, energy, pharmaceutical, agriculture, microfinance and microinsurance sectors when adopting ICT-based solutions. The series consisted of a public evening event, several webinars, a business workshop for entrepreneurs and companies, and the publication of a practitioner guide "Connect the BoP".
Based on an analysis of over forty ICT applications and in-depth expert interviews, this guide provides practitioners from various industries with the necessary tools to improve their inclusive business models and contribute to sustainable development. The guide identifies the main opportunities and challenges related to ICT-based solutions for companies targeting consumers or working with distributors and suppliers at the Base of the global income Pyramid (BoP). In addition, it demonstrates how companies can leverage ICT to improve market research, innovate their pricing and payment design, expand their marketing efforts, as well as transform sales and delivery.
The interactive practitioner workshop provides guidance on developing or enhancing business models through ICT solutions that target low-income communities in developing and emerging countries. The workshop is particularly geared towards company representatives from the ICT, energy, pharmaceutical, agricultural, microfinance and microinsurance sectors. The practitioner workshop took place on the 6th and 7th November 2013 in the GIZ Representation, Berlin.
Leading entrepreneurs showcase their own experiences and provide insights on leveraging ICT in inclusive business models. The three webinars are themed and focus on how companies can leverage mobile technologies in the microfinance and microinsurance industries, the agricultural sector and B2B services.
As part of the public evening event on September 9th 2013, the BMZ’s Strategy Paper “ICT – Key Technologies for Sustainable Development” was presented, alongside current research findings on the use of mobile-based technologies in inclusive business models. During the subsequent panel discussion, the following business representatives and experts discussed the findings: Maja Andjelkovic (Mobile Innovation Specialist, infoDev / World Bank), Dr. Nicole Maldonado (Deputy Head of Division on Economic Policy and Financial Sector, BMZ), Frederik Pfisterer (Chief Technical Officer and Co-Founder, Mambu) and Prof. Dr. Przewloka (Senior Vice President, SAP). The panel was moderated by Carsten Schmitz-Hoffmann, who leads the Private Sector Cooperation Business Unit at GIZ.
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