German Football Association
The German Olympic Sports Confederation
Universities and Research Institutions
GIZ seeks to build close relationships with Universities and research Institutions to assess lessons learned from the Sport for Development programme, integrating appropriate bodies into the full range of its advisory, monitoring and evaluation processes. Generating, presenting and evaluating these additional findings will help development cooperation to improve the quality and effectiveness of its work. To this end, GIZ cooperates with the German Sport University Cologne (DSHS) and the International Council of Sport Science and Physical Education (ICSSPE).
The Sport for Development approach offers substantial potential for achieving the goals of German development cooperation. This is particularly true of cooperation with the private sector. Increasing numbers of businesses are taking their responsibility seriously and building sustainable development criteria into their corporate strategies. Using this as a platform, the Sport for Development programme seeks systematically to explore promising approaches and to apply them strategically within the sector. Funded by develoPPP.de, the programme has established a strategic alliance until the end of 2013 with sports equipment manufacturer Nike Inc./Nike (UK) Ltd. This strategic alliance is to be implemented in Brazil, which is hosting the FIFA World Cup 2014 and the Olympic and Paralympic Games in 2016, and in South Africa. The two parties also cooperate on strategic issues at global level, including the Designed to Move initiative, a global campaign launched by Nike Inc. and supported by GIZ. Public sector, civil society and private sector partners in the health, education and sports sectors are all involved in this joint approach, the aim of which is to reverse the growing trend towards physical inactivity across all age groups not only in industrialised countries but also in developing countries and emerging economies. One of the specific goals of the strategic alliance is to use sport to promote disadvantaged children in selected primary schools in Brazil and South Africa.
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