Introducing green economy approaches

Project description

Title: Green Action in Enterprises (GAIN)
Commissioned by: German Federal Ministry for Economic Cooperation and Development (BMZ)
Country: Jordan
Lead executing agency: Ministry of Environment (Jordan)
Overall term: 2020 to 2023


Jordan's economy and stability are suffering increasingly from the high unemployment rate (24.7 per cent in 2020). At the same time, economic development in the country is being slowed down by its scarce resources hampering the growth of the private sector.

Hence, transitioning to an increasingly resource-efficient and green economy helps to conserve natural resources while at the same time seizes new opportunities by attracting sustainable investments, creating green jobs, and contributing to employment for women. The industrial sector in Jordan accounts for about 30 per cent of Jordan's gross domestic product (GDP), carrying a high economic and social importance. To enhance resource efficiency, improve environmentally friendly practices and circular economy approaches it is important to address manufacturing industries. However, only a small number of Jordanian factories integrate resource-efficient technologies into their production processes. Often the economic viability of these technologies has not been proven in the Jordanian context while there is a lack of access to existing green and subsidised financing opportunities.

Furthermore making industrial production more environmentally friendly requires close partnerships between public and private sector representatives so that the necessary policies can be implemented and new technologies introduced.


Jordan’s private sector uses environmentally friendly and resource-saving production methods.


The project “Green Action in Enterprises” works with national public and private sector partners towards the following main outcomes:

  1. Improving the technical capacities of selected state institutions to regulate and promote environmentally friendly and resource-efficient production.
  2. Developing services and supporting increased access to technical and financial support services for industries to implement ecologically sustainable production methods.
  3. Optimising environmental and resource efficient measures in production processes of the private sector.

This approach supports policymakers, service providers and businesses in creating a green industrial landscape with sustainable practices and environmental benefits.

Last update: August 2021