Cultural and creative industries

Project description

Title: Global Project Culture and Creative Industries
Commissioned by: Federal Ministry for Economic Cooperation and Development (BMZ)
Country: Kenya, Senegal, South Africa, Lebanon, Jordan, Iraq
Overall term: 2018 to 2020


Be it music, film, design or gaming, the cultural and creative economy is a future market and global growth industry. It provides a wide range of employment opportunities and offers promising future prospects, especially for young people in developing countries. Between 2002 and 2011, the average annual growth in exports of creative goods in developing countries was 12.1 per cent. The sector was barely affected by the global financial crisis. Market entry is relatively easy and there is a dynamic start-up environment. Cultural and creative industries promote women more often than not and strengthen the inclusion of disadvantaged population groups. The way that artists and creative professionals work also stimulates innovation and creativity in the world of work – because these individuals are flexible, digital and connected. 

However, many creative professionals do not regard themselves as entrepreneurs. What’s more, in the partner countries of German development cooperation, they work predominantly in the informal economy. Often, creative work is a sideline, with many professionals in this sector suffering from a lack of capital. 

In Africa and the Middle East, there is little state support for creative entrepreneurs. Creative professionals are more likely than average to be confronted with rigid bureaucracy. In addition, the broader framework is often inadequate or does not exist at all. 


The conditions for harnessing the potential of cultural and creative industries for economic and development policies in Kenya, Senegal, South Africa, Lebanon, Jordan and Iraq have been improved. Disadvantaged population groups are taken into account.  


With the Global Project Culture and Creative Industries, the German Federal Ministry for Economic Cooperation and Development (BMZ) is addressing the development policy dimension of the creative sector for the first time. The long-term aim is to sustainably promote cultural and creative industry structures in the partner countries in order to create employment prospects and reasons for people to stay in the region, to support social cohesion and to improve future prospects, including for disadvantaged sections of the population. 

In cooperation with partners, the project is supporting creative professionals in establishing and developing career prospects for themselves and others. To achieve this it focuses on a private sector approach. This involves training creative professionals to become entrepreneurs and supporting business incubators in developing such further training offers for creative professionals. Support is provided to selected initiatives in cultural and creative industries that are inventive in the way they operate and have a business focus. Promising approaches will be initiated in various German development cooperation contexts. In all partner countries, the project is cooperating with the Goethe Institute with respect to implementation.