Management services

Manager Training: benefiting both sides

A programme is enabling executives from other countries to build up business contacts among German companies.

In the Manager Training Programme, executives from Asia, Eastern Europe, North Africa and Latin America learn about German companies and how they work, build up business contacts in Germany, and return home with lots of new ideas for their own companies. For the German companies, the programme often marks the start of long-term business relations.

To date, more than 11,000 executives from 19 countries have taken part in the Manager Training Programme initiated by the German Federal Ministry for Economic Affairs and Energy (BMWi). Several thousand German companies have participated in the programme, which began in 1997 with Russia as the first partner country. The most recent addition to the list of countries is Chile, which joined the programme in 2017. The aim is to facilitate mutual access to the other country's market for the executives and companies taking part, thus benefiting both sides. The Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) GmbH is coordinating the programme on behalf of BMWi. Participants go on a four-week trip to Germany to improve their management skills, business conduct and negotiating techniques. Through visits to German companies, they also learn about work processes and marketing strategies – and develop solutions for restructuring their own companies.

Economic development through continuing training

The programme thus helps to forge business contacts, mainly between small and medium-sized enterprises (SMEs) in the partner countries and Germany. Each group of 20 participants has contact with an average of 60 German SMEs. Many of them stay in touch through the alumni networks that they set up and become partners for German businesses. The alumni act as multipliers by sharing and disseminating their experience, thus playing an important role in their countries’ economic development and promoting cooperation with German companies.

Ravindra Mahadeokar, a mechanical engineer from India, is one of the programme’s alumni. 'I could have come to Germany on my own initiative. But who would have shown interest in me and believed in my company?' he remarks. The programme put him in touch with Strama-MPS Maschinenbau GmbH, and in 2014 the partners set up a joint venture in India. Fifty-five people now work for Mahadeokar – almost twice as many employees as he had back in 2011 when he took part in the programme. The company's turnover has been rapidly increasing since then too.

We managed to increase sales by 70% over the previous year and win new customers. That would hardly have been possible without the training in Germany.

Irina Matskewitsch (Kazakhstan)

Fit for foreign markets

The BMWi programme does not just arrange for foreign managers to come to Germany, however. For the past few years, German entrepreneurs have been able to go to China and Russia to find out about the market conditions and business opportunities there. Financed by the relevant national government, these trips include training elements and contact with authorities and local companies. GIZ prepares the executives for their two-week trip abroad. This successful model is now being applied in Latin America too: in late 2017, German managers will be able to take part in a training course in Mexico for the first time.

 

Last update: May 2017

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