Deutsche Welle and GIZ to step up cooperation

DW and GIZ to expand their partnership with regard to content, organisation and communication.

Bonn/Eschborn. German broadcaster Deutsche Welle (DW) and the Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) GmbH are to step up their cooperation. DW Director-General Peter Limbourg and Tanja Gönner, Chair of GIZ Management Board, signed an agreement to that effect in Bonn on 10 September 2014.

DW and GIZ are to intensify their cooperation with regard to content, organisation and communication and in so doing give the ‘Made in Germany brand’ a boost worldwide. The agreement sets out to align the partnership with the principles of sustainability and continuity.

‘As a flagship and mediators for Germany abroad, DW and GIZ undertake important support functions on behalf of the German Government,’ said Tanja Gönner. ‘Together we seek to create broader public awareness of the importance of international cooperation issues.’

Peter Limbourg concurred saying, ‘DW and GIZ promote German interests worldwide and, as Germany’s mediators abroad, help shape our country’s international image. Germany is facing calls to take on increased global responsibility. Anchored in journalistic independence, DW has a particular contribution to make in this regard.’

The German overseas broadcaster, DW, and the service provider for international cooperation, GIZ, have enjoyed a successful partnership for many years. And now this partnership is to be expanded further, for example by organising joint events and through greater media coverage of international cooperation. In addition, DW and GIZ intend to dovetail their organisational cooperation in partner countries more closely and so exploit their structures more efficiently.

The cooperation agreement to strengthen the partnership between DW and GIZ has an overall term of three years. Lessons learned from the partnership will be evaluated six months prior to completion of the term in order to table proposals for further cooperation.

The Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) GmbH is a federal enterprise with worldwide operations. We support the German Government in the fields of international cooperation for sustainable development and international education. Through our work we assist people and societies in shaping their own future and improving living conditions.