A stream with a rocky bank meanders through a green landscape

Promoting green recovery in Mexico through microenterprises

Coping with the Consequences of COVID-19: Green Recovery – Innovation, Resilience and Employment in MSMEs in Mexico (RVerde)

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  • Commissioning Party

    German Federal Ministry for Economic Cooperation and Development (BMZ)

  • Country
  • Lead executing agency


  • Overall term

    2022 to 2025

  • Products and expertise

    Economic development and employment


In Mexico, micro, small and medium-sized enterprises that employ up to ten staff members are considered microenterprises. These make up the highest share of employment in the country.

However, the MSME segment generally experiences greater fluctuations than large companies, particularly when it comes to income, employees, locations, closures and launches.

Furthermore, the health emergency at MSMEs during the COVID-19 pandemic negatively impacted manufacturing and the products and services on offer.

Nevertheless, the recovery of the MSMEs in the wake of the pandemic has the potential to popularise green business models and improve the working conditions and quality of life for a broad segment of the population.


MSMEs implement green business models and thus contribute to Mexico’s economic recovery.


The project supports public-sector and private-sector measures for implementing more environmentally friendly, economic and profitable business models as well as climate technologies such as renewable energies, digitalisation instruments, circular economy strategies or improved waste management solutions in the commercial, manufacturing and service sectors. It pursues the following objectives, among others:

  • Improving state actors’ abilities to promote green business models in MSMEs
  • Implementation of green business models by MSMEs
  • Expanding specialised corporate services offerings
  • Increasing the visibility of MSMEs that are managed by women

Last update: August 2023

Additional information