Alliance for Product Quality in Africa

Project description

Title: Alliance for Product Quality in Africa
Commissioned by: German Federal Ministry for Economic Cooperation and Development (BMZ), German Federal Ministry of Food and Agriculture (BMEL)
Country: Côte d’Ivoire, Egypt, Ethiopia, Ghana, Morocco, Rwanda, Senegal, Tunisia
Overall term: 2019 to 2022

Rice mill employee carries out a quality control.


In order for goods to be imported into the European Union, they must meet certain statutory quality and consumer protection standards and, in most cases, voluntary environmental and social standards too. African products often do not meet these standards or do not have the necessary certification. Although production costs are low, opportunities to create jobs are missed because African producers cannot participate in global value chains.

There is high demand on international markets for many African products, such as tropical fruits and textiles. However, due to the certification requirements of international purchasers, many African producers only sell their products on national markets. The aim of the Alliance is to provide support on certification issues for producers of goods displaying export potential, in order to make access to international markets easier.


Product quality in selected business sectors and locations in Africa is increased.

The farmer Atsbeha Abadi harvesting papaya.


The Alliance for Product Quality is part of the Special Initiative on Training and Job Creation of the German Federal Ministry for Economic Cooperation and Development (BMZ). It is dedicated to improving product quality in selected African countries. Within the Alliance, GIZ works hand in hand with the National Metrology Institute of Germany (PTB) and implements activities together with companies, business associations, specialist institutions and other development cooperation stakeholders.

The Alliance supports the implementation of and compliance with international quality requirements (standards, norms, technical regulations) and promotes the substantiation of these requirements. Local companies are supported in their efforts to comply with quality standards and to obtain the relevant certificates with the involvement of European companies in the processes of selecting industries and developing project ideas.