Creating Perspectives is targeting East African companies that are ready
for the next stage of growth. The partnership between BMZ, BDI and GIZ is business-, solution- and growth-oriented. It tests new models of cooperation between the private sector and development cooperation.
The project and its benefitting SMEs collaborate with business membership organisations in all six partner countries of the EAC so that
SME-oriented services can be optimised.
Member companies achieve success through individual capacity building:
• Training: To prepare them for potential partnerships with
German firms, the East African SMEs are offered management
trainings with a focus on international business development.
Being implemented by prestigious German training institutes
and local trainers – with practical inputs from German firms –
they offer the companies a good mix of theory and practice.
• Coaching: In order to implement what has been learned
during the trainings, individual coaching sessions are possible.
Even specific technical challenges can be tackled together
with experts. If the topic is relevant for sector clusters, group
coachings can be organised accordingly.
• Mentoring: After analysing specific challenges of single
SMEs we try to link them with German counterparts for
a mentoring partnership. In addition, cooperation project
ideas can be elaborated based on a joint business interest.