Context
Micro, small and medium-sized enterprises (MSMEs) drive Jordan’s economy, representing over 99 per cent of businesses and providing 70 per cent of private employment. Despite their importance, MSMEs struggle to access finance, with only 10 per cent of loans from banks and microfinance institutions reaching them. Most businesses must rely on limited resources, stunting their growth and job creation. Women entrepreneurs face even greater hurdles, often receiving smaller loans with higher interest rates.
While innovative financial technologies promise solutions, three critical barriers remain: inadequate regulations, low financial literacy among small business owners, and a lack of tailored financial products.
Objective
Growth-oriented MSMEs across Jordan can readily access and effectively utilise innovative financial services tailored to their needs.