Context
Around the world, demand for high-quality foods, particularly fresh and processed fruit and vegetables, is growing every day. The factors behind this trend include the greater purchasing power of the middle classes in emerging economies and increasing demand from international supermarket chains.
The agriculture and food industry is one of the most important economic sectors in South-East Asia, accounting for up to 48 per cent of the gross domestic product in the individual states of the Association of Southeast Asian Nations (ASEAN), for example in Myanmar. In these countries, foods are only rarely certified in accordance with current standards for good agricultural practice, such as organic and Global GAP standards. On the one hand, this is because authorities, businesses and farmers are ill-informed about the certification process. On the other, business institutions in the ASEAN countries, such as associations or chambers of commerce, are failing to provide adequate support services. This situation is not only limiting options for the export of produce to lucrative markets outside South-East Asia, such as Japan, the European Union and the USA, but is also making it more difficult for the individual ASEAN countries to further integrate themselves into the ASEAN economic community.
Objective
International or ASEAN-wide standards relating to good agricultural practice (GAP) and specific quality features for food (e.g. organic farming methods) are verifiably being applied in ASEAN member states, particularly in the production and marketing of fresh and processed fruit and vegetables.