Context
Peru is one of the world’s most biodiverse countries. As such, it has huge potential to market biodiversity products and services. Often, however, natural resources are not used in an environmentally friendly way.
Biodiversity-friendly companies earn low profits and have few opportunities to grow their business as the investment options are limited and risky.
At the same time, the traditional capital market does not reward the positive social and environmental impacts of environmentally friendly investment. However, Peru needs to leverage its biodiversity and ecosystem services so that its current economic model can develop into a green economy.